Harvard Business Review is the premier business magazine in the world. Introducing the new issue of the "HBR: Top 10 Articles" series, dedicated to the problems of strategic marketing. If you are dissatisfied with the performance of your marketing department and want to improve your company's sales performance, this book is for you. From the magazine's hundreds of strategic marketing articles, HBR's editors have selected the most useful and relevant to date. From them, you will learn what are the advantages of a customer-centric strategy, how to maximize customer loyalty to a brand throughout their life, why it is so important to take into account the specifics of female psychology and, most importantly, how to build the right brand strategy and stop throwing money away.