Harvard Business Review is the world's leading business magazine. We present a new issue of the HBR: Top 10 Articles series dedicated to the problems of innovation management. Every company sooner or later faces the need to introduce something new, otherwise it will inevitably stagnate and lose to competitors. From hundreds of HBR articles, the editors of this series have selected the most useful and relevant. In this book, you'll learn how to create and manage innovation, how you can extract ideas for innovation from your daily work routine, why standard financial metrics should not be used to measure the effectiveness of innovation, and what criteria should be used. Using the examples of major players such as General Electrics, BMW and 3M, the authors explain how to integrate the innovation project team into the structure of the company, and debunk myths and dispel fears associated with the innovation process in business.