The fascinating inside story behind the cult French fashion label A.P.C. A.P.C. (Atelier de Production et de Création) was created as a reaction to the excesses of the 1980s, and the minimalist designs of founder Jean Touitou now have a cult following. This compelling book, published on the occasion of A.P.C.'s 30th anniversary, carries the same minimal aesthetic - yet it's packed with never-before-seen illustrations and ephemera. Part retrospective of the brand and part personal scrapbook and visual diary, the book includes invitations, postcards, ad campaigns, images of their stores, and collaborations with other designers.

Jean Touitou started his Atelier de Production et de Création in 1987 with a men's collection - launching a women's collection once he realized that women were buying his designs for men. Nearly 30 years later, A.P.C. is still making clean-cut clothes, including Touitou's iconic denim, from the 39 rue Madame studio in Paris - and distributing them in more than 60 stores worldwide.