Rhetoric of Femininity: Female Body Image, Media, and Gender Role Stress/Conflictoffers critical and social identity intersectionalities approach to interpretations of femininity among three generations of women for a rhetorical examination of how femininity is made to mean by media and popular culture. Amplified are voices of women across multiple age, ethnic, and sexual orientation groups who shared in focus groups and interviews their perceptions of femininity and feminine ideals. Femininity is explored using theories from communication and mass media, psychology, sociology, and feminist and gender studies. Donnalyn Pompper explores femininities as shaped by cultural rituals and industries, at home and at work in organizations, on sporting fields and arenas, and in politics.

Donnalyn Pompper is professor in School of Media& Communication at Temple University in Philadelphia.

Contents
Acknowledgements
Introduction
Chapter 1: Femininity Matters
Chapter 2: Ideal Femininity According to Family, Tradition, and Media
Chapter 3: Female Gender Role Stress/Conflict: Learning about/from Femininity
Chapter 4: ConsumeristMisrepresentations: Rituals and Industries that Shape Femininity
Chapter 5: Women's Femininity at Work
Chapter 6: Women at Play: Sports and Femininity
Chapter 7: Femininity as Shaped by Intersectionalities of Social Identity Dimensions
Chapter 8: Sexuality, Masculine Femininity, and Feminine Masculinity
Chapter 9: Age, Health, and Femininity
Chapter 10: Femininity and Politics
Chapter 11: Lessons and Moving Forward
Bibliography
About the Author