This book analyzes a broad variety of tourism products in China, Asia and Europe that employ both cutting-edge IT technologies and advanced methodologies. These products are cultural tourism, recreational tourism, sport tourism, adventure tourism, medical tourism and more. Authors from different areas contributed to the book, including academic researchers, graduate students, government administrators and industry practitioners. The book covers the entire chain of tourism product business processes: product development and improvement, tourist behavior analysis, marketing and sales, customer service, etc. In addition, it addresses related issues such as tourism sustainability, policymaking, environmental protection and human resource development. Big data processing, data mining, visual content analysis and textural content analysis, semantic nets and sentiment analysis are among the cutting-edge technological tools used to study tourism product development here. The book gathers selected papers from the 9th International Conference on Tourism and Hospitality between China and Spain (www.china-spain.org) with participants from 18 countries. Though the book is mainly intended for researchers and policymakers, it will also appeal to a wider audience, due to its first-hand content, insightful analysis and broad geographic coverage. 

Yuhua Luo is the founding chair of the International Conference on Tourism between China and Spain (www.china-spain.org). She has worked as a Full Professor at the University of Balearic Islands, Spain, for over twenty years. She has been the main proposer, project leader and proposal evaluator of many European and Spanish national R& D projects. She has cooperated with many well-known industrial companies and universities in Europe. In addition to publishing numerous research papers, she has published sixteen volumes of Lecture Notes of Computer Science (LNCS) by Springer. She is also a Guest Editor for the Journal of Tourism Economics in UK.
Jinbo Jiang is a Professor, Doctoral Supervisor and the Executive Vice Dean of the School of Economics and Commerce (the School of Tourism and Hotel Management), South China University of Technology. He is a member of the Teaching Steering Committee of Tourism Management Specialty of the Ministry of Education in China. He also serves as the Deputy Director of Guangdong Provincial Tourism Management Specialty Teaching Steering Committee. He has long been engaged in teaching and research in the area of tourism. His research interest includes tourism planning, regional tourism development, resort development, management and tourism innovation.
Doudou Bi obtained her Ph.D. degree from the Sun Yat-sen University in China. She has been a Visiting Scholar at the University of Birmingham, UK. She is currently the Director of the Department of Tourism and Hotel Management in the School of Economics and Commerce (the School of Tourism and Hotel Management), South China University of Technology. She has long time experience in teaching and researching mainly in the tourism development field. Her focus of research includes the tourism economy and policy, leisure study and urban development.

Chapter 1. Bibliometric Analysis and Visualization for Sustainable Tourism Products.- Chapter 2. Discovering Tourists Perception about Food by AI and NI.- Chapter 3. A comparative analysis of the cruise price in China and Spain.- Chapter 4. Analysis of Factors Influencing the Growing Motivation of Asian Youths for Adventure Tourism.- Chapter 5. The Characteristics and Trends of Tourism Development in the Guangdong-Hong Kong-Macao Greater Bay Area.- Chapter 6. Open Chinese tourism market for coastal destinations in Spain -- taking Majorca island as an example.- Chapter 7. Chinese tourism in the Caribbean - Destination image and future expectations.- Chapter 8. Exploring emotional and memorable tourism experiences.- Chapter 9. Influence of Religions in the Development of Hospitality Culture in Asia the Case of Tibet.- Chapter 10. The impact of social media on Irans image as a destination for inbound tourism- Case study of Instagram.- Chapter 11. Let's Talk About Chinese Tourism,But Fertility.- Chapter 12. Medical Tourism in China: Traditional Chinese Medicine as a New Tourist Resource.- Chapter13. Study on Spatio-temporal Distribution and Evolution of Tourism Innovation Ability in Chinas provinces.- Chapter 14. Residents Perception and Participation Behavior on the Poverty Alleviation Effect of Tourism. Chapter 15. Tourism Islanding Effect: A Conceptual Framework.