Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states.
Sports mega-events, it is argued, can be understood as a key component in states soft power strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concepts founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ideal type to aid researchers in understanding the strategies employed by states in advancing their interests.

Jonathan Grix is Professor of Sport Policy and Head of the Sport Policy Unit at Manchester Metropolitan University. He has published over 50 peer-reviewed articles on sport politics, sports policy and the politics of sports mega-events. Jonathan is the Editor-in-Chief of theInternational Journal of Sport Politics and Policy.  
Paul Brannagan is a Political Sociologist, specializing in the study of sport. His research focuses on the use of mega-events by national governments for achieving political, economic, social and cultural objectives. Paul has published in some of the leading politics and leisure journals, includingLeisure Studies, Global Society and International Affairs. 
Donna Lee is Professor of Political Economy and Head of the Department of Economics, Policy and International Business at Manchester Metropolitan University. She has published widely on political economy and diplomacy and is the co-editor of thePalgrave Diplomacy& International Relations monograph series.

Chapter 1. Introduction.- Chapter 2. Emerging States and the Shifting Balance of Global Power.- Chapter 3. Sports Mega-Events and the Concept of Soft Power.- Chapter 4. Brazils Double Host Status.- Chapter 5. Russias Unique Soft Power Strategy.- Chapter 6. Chinas Coming Out Party? The Beijing Olympics, 2008.- Chapter 7. South Africa and the 2010 FIFA World Cup finals.- Chapter 8. Qatars Global Sports Strategy: Soft Power and the 2022 World Cup.- Chapter 9. Conclusion.