The excitement around artificial intelligence and its application in classical business does not subside, but many companies still do not understand what real benefits the introduction of new technologies into their business processes will bring to them. In his book, Thomas Davenport, an expert in analytics and big data, lecturer at Harvard Business School, will show how AI and cognitive technologies can be effectively integrated into the current business strategy of an enterprise in order to make products more attractive, processes more perfect, and the company more successful. He takes a detailed look at the benefits and challenges of implementing different kinds of technologies: statistical machine learning, neural networks, deep learning, natural language processing, rule-based expert systems, robots, and robotic process automation. And he gives examples of both successful and unsuccessful use of AI in different companies: Amazon, Google, Facebook, GlaxoSmithKline, Uber, GE, DBS digital bank, etc.