This book was intended to determine what factors affect online shoppers purchase intention in the e-business environment and to verify how organizations internal and external dynamics may underlie the success of e-commerce companies, the present study went beyond technology and targeted other factors that might have dramatic influence on online shoppers purchasing intention as well. Based on our research, a conceptual model and a number of hypotheses were proposed. The factor analysis and structural equation modeling (SEM) were adopted for statistical and empirical analyses. The results showed positive correlations among the identified factors indicating a great influence of innovative performance in different areas of management strategies on e-purchase intention, which have demonstrated a great impact from the awareness of sustainability development in e-commerce companies.

Gui Ren holds a doctor degree in the business. Currently, she is teaching in San Jose City College with various interests in IT, statistical data analysis, big data, SPSS, Amos, program of R and Python.Hiroshi Honda holds a PhD and MBA, was a visiting scholar at UC Berkeley, has taught business, bioengineering,and bioinformatics at universities.

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