Since the early 2000s, Brazil has experienced a peculiar practice of decision making in corporate sponsorship. This is the open call for sponsorship proposals, in which companies choose projects through public selections available to all interested sponsorship seekers. "Lárcio Benedetti has brought a valuable insight into what can be learned from the practice of companies inviting proposals from sponsorship seekers. The book is also a good round up of general principals in sponsorship and is helpful in increasing knowledge of the medium." (William Fenton, co-author of The Sponsorship Handbook and a Board Director of The European Sponsorship Association - ESA)

Lárcio Benedetti has over 15 years experience in corporate sponsorship. His career was built in global companies, such as Accenture, Colgate-Palmolive, Edelman and Votorantim. As a consultant, he developed sponsorship strategies and policies for Nestlé, Pepsico, Philips, Bridgestone, Nokia, Microsoft and Petrobras, the largest sponsor in Brazil.