Brand Growth Barriers

Identify, Understand, and Overcome Them, Management for Professionals

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Bibliografische Daten
ISBN/EAN: 9783642437496
Sprache: Englisch
Umfang: xiv, 137 S.
Auflage: 1. Auflage 2015
Einband: kartoniertes Buch

Beschreibung

Presents the Brand Growth Barrier Model to systematically identify, understand, and overcome growth barriersCase studies from well-known brands of different categories to clearly understand the underlying theoryChecklists for quick referenceClear and practical Question and Answer system to help marketeers focus on main tasks?Includes supplementary material: sn.pub/extras