Beschreibung
InhaltsangabeIntroduction, with Focus on the Customer.- Mass Customization, Components and Customer Intimacy.- Selling Customized While Producing Industrialized.- Mass Customization of Services.- Mass Customization of Software Products.- Streamlining the Product and the Processes.- The Importance of Data, and the Ability to Capitalize on It.- Trends in the Order Process for Complex Products and Services.- Concluding Remarks.- Afterword: the Virtual Future.
Informationen gemäß Produktsicherheitsverordnung
Hersteller:
Springer Verlag GmbH
juergen.hartmann@springer.com
Tiergartenstr. 17
DE 69121 Heidelberg
