Bibliografische Daten
ISBN/EAN: 9783428187584
Sprache: Deutsch
Umfang: 618 S., 110 s/w Illustr., 6 s/w Tab., 116 Illustr.
Format (T/L/B): 3.3 x 23.5 x 16 cm
Auflage: 1. Auflage 2023
Einband: kartoniertes Buch
Beschreibung
'Basics of Media Planninf': Media planning directs an advertiser's funds to advertising types and media in order to spread its message in the best possible way. This is an up-to-date and well-founded explanation of how this should be done. The author has long professional experience in advertising, and also a scientific background as a professor of marketing. The book is aimed at marketing managers as an update, at career entrants and changers in media planning and at business students for orientation.
Informationen gemäß Produktsicherheitsverordnung
Hersteller:
Duncker & Humblot GmbH
Anne Fiedler
info@duncker-humblot.de
Carl-Heinrich-Becker-Weg 9
DE 12165 Berlin
