Vertriebsmanagement.

Die Distributions- und Verkaufspolitik im Marketing

In 1-2 Werktagen im Laden

Bibliografische Daten
ISBN/EAN: 9783428185344
Sprache: Deutsch
Umfang: 605 S., 115 s/w Illustr., 7 s/w Tab., 122 Illustr.
Format (T/L/B): 3.7 x 23.8 x 16.7 cm
Auflage: 3. Auflage 2022
Einband: gebundenes Buch

Beschreibung

'Distribution Management': The book is now available in its third edition as a teaching and management manual on distribution and sales policy in marketing. The contents are prepared systematically as well as analytically and at the same time illustrated with transfer-oriented examples. They provide the tools for the necessary professionalization of sales. The book is therefore suitable both for specialists and managers in business practice and for the training and further education of students of business administration.

Leseprobe

Leseprobe