This book examines the business models, performance, and decision-making approaches employed by financial institutions in Central and Southeast Europe. The respective contributions cover a wide range of industries, including banking, pharmaceuticals, and airline business services, and present both theoretical and empirical studies that highlight economy-wide risks and opportunities for European companies.

The book is divided into four parts, the first of which provides a critical assessment of the competitiveness and performance of European companies, while the second examines decision-making approaches at financial institutions; the third and fourth parts address the macroeconomic risks and opportunities for business development in Europe. Intended for scholars, political decision-makers, and practitioners, the book offers new perspectives on Central and Southeast European financial and business research. 

Alexandra Horobe is a Full Professor at Bucharest University of Economic Studies (Romania) and holds a PhD in International Business and Economics.

Persefoni Polychronidou is an Assistant Professor of Applied Econometrics at the Department of Economics, International Hellenic University (Greece). 

Anastasios Karasavvoglou is a Professor of Economics and President of the annual international conference The Economies of the Balkan and Eastern European Countries.

Evolution of airline business models: the case of pegasus Airlines.- Tendencies of trade in business services in visegrad countries.- Mapping economic in the european union: do ownership, industry and location matter?.- The driving forces of business R@D intensity in eastern european countries.- Competitiveness, profitability and R/D intensity: the case of the domestic pharmaceutical industry in greece.- MCDM approach for assessment of financial performance of serbian banks