Celebrity and Mediated Social Connections is a critical examination of the multiple realities of the mediated culture we traverse, extending from our imaginary inner worlds to the imagined communities of digital media. Chapters explore the dialogic at work when we connect with celebrities and internalize aspects of their personas due to the various social roles they serve within our everyday lives. What might begin as strong identification and internalization within our imaginary worlds, in this digital age, sometimes seeps out as we connect to celebrities, their fans, friends and followers in ways that were not formerly possible.

The book contains topics that range from the degradation of micro-celebrities, the role of celebrities in promoting prescription drugs and their role in contemporary social movements. The common thread that runs through the book presents a mediated world that paradoxically allows if not encourages people to daydream, engage in stream of consciousness thinking and fantasize about celebrities, all while concurrently compelling us to engage in a digitally based objective world. The possibility of interaction on and through digital media intensifies the emotional connection between celebrity and fan. The more personal details one gives up, the closer we feel we becomedigital intimacy based on the excessive self. Digital media entice us to engage and remain tethered to technology, staying continuously connected so as not to miss the latest post or meme. To suggest we should build a proverbial wall between the twoimaginary and objective worldsruns counter to the reality of an always on, always connected culture in which we presently live.

Neil M. Alperstein is a Professor in the Communication Department at Loyola University Maryland, USA. He is the founding director of its graduate program in Emerging Media. He is author ofAdvertising in Everyday Life and co-author of two books on online education, in addition to numerous book chapters and scholarly articles.

1. Introduction: Mediated Social Connections: place, imagination and togetherness.- 2. A Model of Mediated Social Connections.- 3. Jacking In to an Extended Reality.- 4. The New New Sensibility: Selling Celebrity/Celebrities Selling on Digital Media.- 5. Micro-Celebrity and the Management of Self-Presentation on Digital Media.- 6. Skin Wars: Building Mediated Social Connections to Promote Prescription Drugs.- 7. Social Movements: Our Virtual Collective Consciousness.- 8. Conclusion: What About Us?.