This book is a continuation of the study of service for beginning students of the subject and for persons that just want to know what it is. It is easy reading, suitable for a travel read or a beach read. It could serve as a source book for a person writing a bachelors thesis. It could be useful for a manager whose service employees are not performing up to par.Millions of dollars are wasted every year by businesses, even though, they are first rate, their hospitality people act like unruly rascals. How do you start a service business? I wouldnt like to start one or bring one back after the misery of the pandemic world we have experienced in the past few years. What about the next few years?Politicians are constantly under fire, because they are perceived to be concerned with their own well being, instead of their constituency. What kind of service is the media providing, when they produce fiction rather than fact? Look at advertising and professional sports. Do you believe any of that stuff they produce in the way of news.This book is for the youngster who asks what his mother or father does all day. Do they just push people around, or do they help people achieve their true worth to the business or organization they represent.What about the car dealer that is constantly scrambling around for new business? What about some of the new stuff in business technology? Do we even know what we dont know?This book is for all of the above. I sincerely hope the book is a service to you.The Author December 17, 2020