Explores new perspectives on social media entertainment

There is a new class of cultural producersYouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and otherswho are part of a rapidly emerging and highly disruptive industry of monetized user-generated content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied.

In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture.Creator Cultureintroduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies.

This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries.

Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill

Stuart Cunningham is Distinguished Professor of Media and Communication, Queensland University of Technology. His most recent books include Media Economics (with Terry Flew and Adam Swift, 2015), Screen Distribution and the New King Kongs of the Online World (with Jon Silver, 2013), and Hidden Innovation: Policy, Industry and the Creative Sector (2013).

David Craig is Clinical Associate Professor at USC Annenbergs School for Communication and Journalism and a Fellow at the Peabody Media Center. Craig is also a veteran media producer and executive nominated for many Emmy Awards and responsible for over thirty critically-acclaimed films, TV programs, and stage productions.

Nancy K. Baym is a Sr. Principal Researcher at Microsoft in Cambridge, Massachusetts. She is the author and co-editor of three previous books about audiences, relationships, and the internet. More information, most of her articles, and some of her talks are available at nancybaym.com.