Cyber-solutions to real-world business problems

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others.

Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries:

Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

BERNARD MARR is the founder and CEO of Bernard Marr& Co and an internationally best-selling business author, futurist, keynote speaker and strategic advisor to companies and governments. He is one of the world's most highly respected voices and a renowned expert when it comes to topics such as artificial intelligence and big data. Marr advises many of the world's best-known organizations on strategy, digital transformation and business performance. He is the author ofBig Data in Practice: How 45 Successful Companies used Big Data Analytics to Deliver Extraordinary Results andBig Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance, both published with Wiley.

MATT WARD is the research lead for Bernard Marr& Co. Matt has a background in investigative journalism and spent the last few years working closely with Bernard Marr on the latest technology topics. Matt is an expert and experienced writer in the field of business technology and artificial intelligence, where he has worked with companies such as IBM, Intel, Citibank and NASA.

Introduction 1

Part 1 Artificial Intelligence Trailblazers

1 Alibaba: Using Artificial Intelligence To Power The Retail And Business-To-Business Services Of The Future 13

2 Alphabet and Google: Maximizing The Potential Of Artificial Intelligence 21

3 Amazon: Using Deep Learning To Drive Business Performance 29

4 Apple: Integrating AI Into Products And Protecting User Privacy 37

5 Baidu: Machine Learning For Search Engines And Autonomous Cars 43

6 Facebook: Using Artificial Intelligence To Improve Social Media Services 49

7 IBM: Cognitive Computing Helps Machines Debate With Humans 55

8 JD.com: Automating Retail With Artificial Intelligence 61

9 Microsoft: Making Artificial Intelligence Part Of The Fabric Of Everyday Life 69

10 Tencent: Using Artificial Intelligence To Power We Chat And Healthcare 75

Part 2 Retail, Consumer Goods and Food and Beverage Companies

11 Burberry: Using Artificial Intelligence To Sell Luxury 83

12 Coca-Cola: Using Artificial Intelligence To Stay At The Top Of The Soft Drinks Market 87

13 Dominos: Using Artificial Intelligence To Serve Up Hundreds Of Thousands Of Pizzas Every Day 93

14 Kimberly-Clark: Using AI To Make Sense Of Customer Data 99

15 McDonalds: Using Robots And Artificial Intelligence To Automate Processes 105

16 Samsung: Automating The Home And Workplace With Artificial Intelligence 111

17 Starbucks: Using Artificial Intelligence To Sell Millions Of Coffees Every Day 117

18 Stitch Fix: Combining The Power Of Artificial Intelligence And Humans To Disrupt Fashion Retail 123

19 Unilever: Using Artificial Intelligence To Streamline Recruiting And Onboarding 129

20 Walmart: Using Artificial Intelligence To Keep Shelves Stacked And Customers Happy 135

Part 3 Media, Entertainment and Telecom Companies

21 The Walt Disney Company: Using Artificial Intelligence To Make Magical Memories 143

22 Instagram: Using Artificial Intelligence To Tackle Online Bullying 149

23 LinkedIn: Using Artificial Intelligence To Solve The Skills Crisis 155

24 Netflix: Using Artificial Intelligence To Give Us A Better TV Experience 161

25 Press Association: Using Artificial Intelligence To Cover Local News Stories 167

26 Spotify: Using Artificial Intelligence To Find New Music You Will Love 173

27 Telefonica: Using Artificial Intelligence To Connect The Unconnected 179

28 Twitter: Using Artificial Intelligence To Fight Fake News And Spambots 185

29 Verizon: Using Machine Learning To Assess Service Quality 191

30 Viacom: Using Artificial Intelligence To Stream Videos Faster And Improve Customer Experience 197

Part 4 Services, Financial and Healthcare Companies

31 American Express: Using Artificial Intelligence To Detect Fraud And Improve Customer Experience 205

32 Elsevier: Using Artificial Intelligence To Improve Medical Decisions And Scientific Research 211

33 Entrupy: Using Artificial Intelligence To Combat The $450 Billion Counterfeit Industry 217

34 Experian: Using Artificial Intelligence To Make Mortgages Simpler 221

35 Harley-Davidson: Using Artificial Intelligence To Increase Sales 227

36 Hopper: Using Artificial Intelligence To Travel For Less 233

37 Infervision: Using Artificial Intelligence To Detect Cancer And Strokes 239

38 Mastercard: Using Artificial Intelligence To Cut Down The False Declines That Cost Businesses Billions Each Year 245

39 Salesforce: How Artificial Intelligence Helps Businesses Understand Their Customers 249

40 Uber: Using Artificial Intelligence To Do Everything 255

Part 5 Manufacturing, Automotive, Aerospace and Industry 4.0 Companies

41 BMW: Using Artificial Intelligence To Build And Drive The Cars Of Tomorrow 263

42 GE: Using Artificial Intelligence To Build The Internet Of Energy 269

43 John Deere: Using Artificial Intelligence To Reduce Pesticide Pollution In Agriculture 275

44 KONE: Using Artificial Intelligence To Move Millions Of People Every Day 281

45 Daimler AG: From Luxury Personal Cars To Passenger Drones 287

46 NASA: Using Artificial Intelligence To Explore Space And Distant Worlds 293

47 Shell: Using Artificial Intelligence To Tackle The Energy Transition 299

48 Siemens: Using Artificial Intelligence And Analytics To Build The Internet Of Trains 305

49 Tesla: Using Artificial Intelligence To Build Intelligent Cars 311

50 Volvo: Using Machine Learning To Build The Worlds Safest Cars 317

Part 6 Final Words and Artificial Intelligence Challenges

51 Final Words And Artificial Intelligence Challenges 323

About the Author 329

Acknowledgments 331

Index 333