Beschreibung
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. * Addresses a gap in the existing CSR literature * Demonstrates the relevance of effective CSR communication for the management of organizations * The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Autorenportrait
Øyvind Ihlen is Professor of Media and Communication at the University of Oslo. Jennifer Bartlett is Associate Professor of Advertising, Marketing and Public Relations at the Queensland University of Technology. Steve May is Associate Professor of Communication Studies at the University of North Carolina at Chapel Hill.
Leseprobe
Leseprobe
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