Silver Medal Winner, Success and Motivation, 2012 Axiom Business Book Awards

An essential guide for mastering failure in order to achieve your goals

Success is often just a momenta goal fulfilled, soon to be replaced with new goals. But failure is the ambitious person's constant companion, often dogging us for months, years or even decades before we finally reach our aim. In the groundbreaking bookWhy People Fail, Siimon Reynolds, one of the world's most successful entrepreneurs, explores the main causes of failure, in any field, and reveals solutions for overcoming them and creating a successful personal and professional life.

Why People Fail offers strategies and ideas for defeating the sixteen most common failure habits such as destructive thinking, low productivity, stress, fixed mindset, lack of daily rituals, and more.

Many people have changed their lives by mastering just one of the timeless principles in this book. Master five or ten and your life will rocket to a totally new level.

Siimon Reynolds is a mentor to business leaders worldwide. He has won numerous business awards and co-founded the 15th largest marketing services company in the world, with operations in 14 countries. Today Reynolds travels the world speaking on personal and business achievement, and coaches a select group of executives and business owners. His books have been published in ten countries.

Visit www.siimonreynolds.com

1 Unclear Purpose 1

2 Destructive Thinking 13

3 Low Productivity 27

4 Fixed Mindset 41

5 Weak Energy 55

6 Not Asking the Right Questions 67

7 Poor Presentation Skills 81

8 Mistaking IQ for EQ 95

9 Poor Self-Image 107

10 Not Enough Th inking 121

11 No Daily Rituals 135

12 Stress 151

13 Few Relationships 165

14 Lack of Persistence 175

15 Money Obsession 189

16 Not Focusing on Strengths 203

Conclusion 215

Recommended Reading 229

Acknowledgments 233

The Author 235