Chapter 5: Customers, Products, Services. 129 Close Customer Relations. 130 Customer Requirements. 134 Dependence on the Customer and Risk Aspects. 135 Achieving Closeness to Customer. 139 Product and Service Spectrum. 144 Summary. 156 Chapter 6: Innovation. 159 What Does Innovation Mean?. 159 High Level of Innovativeness. 163 Driving Forces of Innovation. 172 The Origin of Innovations. 176 Leadership and Organizational Aspects of Innovation. 179 Summary. 187 Chapter 7: Competition. 191 Competitive Structure and Conduct. 191 The Hidden Champions in the Light of Porter's "Five Forces". 195 Competitive Advantages. 197 Sustainability of Competitive Advantages. 203 Demonstration of Competitive Superiority. 205 Competitive Edge and Costs. 207 Sparring Partners for Competitive Fitness. 214 Excessive Competitive Orientation. 217 Summary. 218 Chapter 8: Financing, Organization, and Business Environment. 223 Financing. 224 Organization. 228 Contents ix Organization of the Value Chain. 237 Business Environment. 249 Entrepreneurial Clusters. 251 Summary. 253 Chapter 9: Employees. 257 Job Creation. 257 Corporate Culture. 260 Quali?cations and Learning. 274 Creativity of Employees. 278 Recruiting. 279 Summary. 282 Chapter 10: The Leaders. 285 Structures of Ownership and Leadership. 286 How Crucial Is Leadership?. 289 Leadership Continui

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