Beschreibung
Reviews basic theory and concepts underlying the health communication fieldOffers real-world strategies for designing, implementing, and evaluating programsProvides up-to-date coverage of print, broadcast, digital, and interactive health mediaCase examples illustrate what works and what doesn'tIncludes supplementary material: sn.pub/extras
Autorenportrait
Inhaltsangabeto Health Communication.- The Changing Sociocultural Context.- The Changing Healthcare Context.- The History of Health Communication.- Health Communication Audiences.- Understanding Health Behavior.- Understanding Communication.- Steps in the Health Communication Process.- Traditional Approaches to Health Communication.- Contemporary Approaches to Health Communication.- Case Studies in Health Communication.- Evaluating the Impact of Health Communication.- The Future of Health Communication.
Leseprobe
Leseprobe
Informationen gemäß Produktsicherheitsverordnung
Hersteller:
Springer Verlag GmbH
juergen.hartmann@springer.com
Tiergartenstr. 17
DE 69121 Heidelberg
