Jiggle: (Re)Shaping American Women explores the relationship between American women and their bodies as mediated by both traditional and contemporary foundation garments. This post-corsetry study begins in the 1930s with a discussion of traditional foundation garments and continues with an analysis of contemporary shapewear as these garments shape women physically, culturally, and socially. Jiggle focuses on the corporate, cultural, and individual practices and meanings of women's experiences with foundation garments. Referencing trade journals, industry data, statistics, advertisements, and telephone surveys and interviews with women, author Wendy Burns-Ardolino examines how the contested terrain of fashion and beauty culture reflect larger cultural power struggles. Jiggle argues that women should not be complicit in alienating themselves from their bodies, but rather should embrace their bodies' multiple capacities as they practice fasion, femininity, and gendered performatives.

Wendy Burns-Ardolino is assistant professor and coordinator of integrative studies at Clayton State University, Georgia where she teaches Women's Studies and Media Studies courses.

Chapter 1 Introduction
Chapter 2
Chapter 1. Not Your Grandma's Girdles
Chapter 3
Chapter 2. Dress Codes: Foundationwear Required
Chapter 4
Chapter 3. Boomers and X-ers: Mothers and Daughters
Chapter 5
Chapter 4. The Myths of Freedom and Control: Constructing the Ideal Feminine Form in Advertising
Chapter 6
Chapter 5. Under Cover Agency?
Chapter 7
Chapter 6. Minding Our Bodies: Displacing the Foundations of Femininity
Chapter 8
Chapter 7. Conclusions, and Some Afterthoughts
Chapter 9 Appendix A. Telephone Survey Data Coded Variables& Frequencies
Chapter 10 Appendix B. Maidenform Foundation Garments Survey 1959
Chapter 11 Appendix C. Maidenform I dremaed Advertisements