Branding and visual identity in business are powerful marketing tools and designing the perfect logo is essential. It not only plays an important role in presenting the philosophy of a company, but it also attracts the consumers by its particular form. Logo Decode aims to tell the story behind a brand, offering you valuable resources on how to create a successful logo that best represents a company. Case studies focus on "how a logo comes into being," taking you through some of the decisions designers made and why they made them. It will be an invaluable guide for people engaged in graphic design and marketing, including brand owners.