InhaltsangabeDefinition of Third-Party Product Reviews (TPPRs).- Theories Explaining TPPR Effects on Consumer Behaviour.- Perceived Quality Research.- Customer Value.- Empirical Approach and Conceptual Models.- Rasch Modelling and Scale Development.- TPPR and the Product Choice Progress.- TPPR, Quality, Purchase Intentions and Value.

Wolfgang Ziniel completed his doctoral thesis as a research assistant under the supervision of Prof. Reinhold Hatzinger at the Vienna University of Economics and Business. Currently he works in the field of industry and structure analyses and retail research at the Austrian Institute for SME Research in Vienna.