The Thong Principle has little to do with beachwear and everything to do with effective communication. Its about ensuring messages are successful for the sender and the receiver.
The book delves into the elements that comprise successful communications conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill.
The Thong Principle overflows withreal-world examples to help us understand why we fail to get our messages across as intended.
Then it explains how we cananticipate, identify, and correct errors and oversights. This is both at the highest level including building and maintaining trust and down in the weeds where even one word makes a difference.
The Thong Principle will draw you in and keep you reading with:
ExamplesExercisesInformation that resonates.
Its also funny.Laughter and learning are wonderful partners.
