Advertising.Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your hand at a job in one of the most powerful industries around, then this indispensable guide is all you'll need to get a foot in the door and keep a step ahead of the competition. It's a careers guide with a difference, using the experience and wisdom of some of the industry's top people. You'll find essential advice on how to get started and how to get ahead, as well as the insider's view of the genuine pros and cons of each job, from copywriter to account handler. Your new career starts here.

ABOUT THE AUTHOR Mark Leighs first job in an ad agency was a studio junior at DDB. He soon realised that there was more money (and marginally less tea-making) as an account executive there. Despite working with clients such as Polaroid, Volkswagen, Motorola, Volvic and Berkeley Homes, he is proud to say that he is Ulcer-free. His claim to fame is that he was once sick right in front of the Lyons Coffee Client-yet still retained his job, if not his dignity. Mark is now a director of AMD, the countrys largest property marketing consultancy, based in Chelsea. If his MD is reading this book Mark would like to point out to her that it was written entirely in his own time.