Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisors expectations.
Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.
Key student features include:
Youre the Supervisor sections - helps students to meet learning objectivesCommon questions and answers - real-world advice on how to tackle common challengesExamples from different types of international businessesDetailed guidance on software packages such as SPSSStudent case studiesAnnotated further reading
Accompanied by a fully integrated companion website designed to support learning. Free to access, it includesauthor podcasts,guides to online tools, links todownloadable journal articles,examples of completed projects, PowerPoint slides andstudents multiple choice questionsto test progress.
A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.
1. An Introduction to Business Research
2. Developing a Research Topic
3. Conducting a Literature Review
4. Addressing Ethical Issues
5. Establishing a Research Design
6. Primary Data Collection
7. Using Secondary Data
8. Sampling
9. Analyzing Quantitative Data
10. Analyzing Qualitative Data
11. Writing up and Presenting Your Research
